Two American Entrepreneurs: C. J. Walker and J. C. Penny

Two American Entrepreneurs: C. J. Walker and J. C. Penny


This site will open your students' eyes to the struggles faced by business entrepreneurs.With excellent primary reading sources, lesson plan ideas, pictures, and critical thinking questions, it focuses on an African American female entrepreneur and a European American male entrepreneur. This sets up a valuable contrast demonstrating the effects of gender and race upon the chance for success.

National Park Service

• Lesson Plans • Learning Exercises • Learning Games • Pictures and/or Illustrations • Biographical Information


• High School Middle School

Becky Moeggenberg