Report Provides Insights into School Web Navigation

Blackbaud Inc. recently released a report that analyzed current trends of roughly 3,000 American private school Web sites. The study revealed that the most common features observed on private school homepages include: contact information (phone, address, etc.), dropdown menus, event listings, and a news feed. Other findings include:

❉ 15% of private school Web sites use “.com” opposed to the 73% using “.org”;

❉ 78% of Web sites are currently not utilizing responsive design;

❉ 60% of Web sites include a call to action, with the primary observed call to action being “Request Information”;

❉ 68% of Web sites include a link to a Facebook page.

To view the full report, visit https://hello.blackbaud.com/Private_School_Digital_Insight_2015.html