Facebook and Time Warner Inc. announced today that they are launching a wide-ranging, major cross-platform partnership initiative called Stop Bullying: Speak Up. The campaign will integrate broadcast, print, online and social media to educate parents, teachers and youth about the actions that will help protect young people from the impact of bullying.
The campaign will now include:
CNN’s Anderson Cooper 360° Town Hall – In October Anderson Cooper will host a second town hall—in partnership with Time Warner and Facebook—dedicated to discussing the current bullying issues confronting kids today as well as discussions with certified experts to teach adults on coping with this epidemic.
Facebook’s Social Media Pledge – An interactive Stop Bullying: Speak Up Social Pledge App that will enable educators, parents, and kids to make a personal commitment—and recruit others to join them—to help stop bullying. The App is scheduled to launch in time for the Fall 2011 back-to-school season.
Cartoon Network Multi-Platform Resources – Deep integration of the network’s bystander-focused bullying prevention platform with Facebook’s Family Safety Center.
Time Inc. Expansive Coverage – PEOPLE, Sports Illustrated and TIME have dedicated significant coverage to the bullying epidemic over the last several years. This October, all three brands and their affiliated websites will feature editorial content that highlights the problem and innovative programs and measures being taken to combat it.
